Mirror writing is formed by writing in the direction that is the reverse of the natural way for a given language, such that the result is the mirror image of normal writing: it appears normal when it is reflected in a mirror. It is sometimes used as an extremely primitive form of cipher. The most common modern usage of mirror writing can be found on the front of ambulances, where the word "AMBULANCE" is often written in very large mirrored text, so that drivers see the word the right way around in their rear-view mirror.

Leonardo da Vinci is noted for using mirror writing.

More information on the Wikipedia page [1]; the page on the 'backwards and forwards' system of writing Boustrophedon is [2].